德國BRAUN《 Less and More 》

執掌德國百靈牌產品設計長達30年的設計總監Dieter Rams，##ReadMore##18日於倫敦Design Museum舉辦展覽，主題名為 'Less And More’，內容雖是BRAUN的產品回顧展，也更可以說是Dieter Rams的個人展覽，Dieter Rams為半世紀以來的產品工業設計立下典範，日本電器品牌amadana與±0的產品身上都可以見到BRAUN的風格，iPOD簡約的設計更是師法於此，這種將電器上的功能按鈕儘可能的隱藏起來，或是將外露的按鍵設計成具有美感的構圖排列，種種現代電器設計靈感都是源自於此，連日本服飾UNDERCOVER負責人高橋盾也欣賞他的設計理念，2010春夏男裝靈感就是來自於Dieter Rams給予他的啟發，《 Less and More 》展期從11/18至2010年3/7。

















Dieter Rams的 10個好設計的原則:
Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.

Dieter Rams in conversation with Deyan Sudjic from Vitsœ on Vimeo.