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2010/03/18
像家一樣的巴黎地鐵站《 IKEA 》
這個IKEA的戶外廣告campaign確實很有意思,從3/10~3/24起在法國##ReadMore##巴黎地鐵你都能看見這些沙發,而且儘可以大膽的坐上去等候你的車子到站,目的是為了發掘潛在客戶群想讓他們真實接觸到產品,除了廣告idea有趣之外,更令人好奇的是當初如何說服巴黎地鐵局讓他們在擁擠的月台擺上這些沙發的,難道再次印證那句老話:「有錢能使鬼推磨」,厲害厲害!
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