2012/04/10

《 Liga Contra el Cancer 》



基本上這是很嚴肅議題的廣告,卻用輕鬆幽默的idea來吸引注意。##ReadMore##
巴西 Liga Contra el Cancer 協會的宣導;睾丸癌是一種病情容易被隱匿不易察覺的睾丸腫大性疾病,多見於20~45歲的中青年男子,一旦發病,如不及時治療,很快就會擴散轉移,危及生命。將男性最愛玩的3C商品圖示放在重要部位,文字訊息就融入在內褲的褲頭上,告訴你除了這些東西之外,讓你的手指發揮更好的用途,可以在家自行篩檢睾丸癌,的確是個很有趣的比喻,agency是祕魯的Y&R。




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