2009/02/13

Scotch Brite 思高牌超吸水海綿



具有特殊功能的產品多半在超市賣場會有專人示範使用方法，但是在大眾媒體呢？##ReadMore##除了電視廣告，若是產品放在馬路上能讓它自己說話那不是更好，泰國Y&R廣告公司將客戶的產品特性發揮到極致，泰國街頭的飲水機底座換成了產品放大比例的超大吸水海綿，通常在飲水機喝水都會流下許多多餘的水，這時候就被這塊大海綿給吸收了，路過的人或是使用飲水機的人想必對於這個海綿的吸水力留下深刻的印象，讓我想到台灣好像只有剩機場跟醫院有飲水機了吧！
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